Politicians Practicing Social Media: Are They Doing it Right?

From Hillary Clinton to Anthony Weiner… we have a very wide range of politicians who are getting the Social Media game right, to those who are using and abusing the system. Social Media is an effective and economical way for politicians to self-promote, connect with others and create a community of followers.

If politicians do social media well and they do it right, they are able to market themselves on many different platforms, which will increase their media exposure and make them available to a wider variety of people. The demographics of social media are changing; what was once thought to be a millennials world is quickly expanding to people of all ages. With more people than ever joining and using social media sites like Facebook, Twitter and Instagram; politicians would be doing themselves and their community followers a disservice to not utilize these sites.

Social media isn’t just a way to connect with friends; it has become an instant news distribution source and a place where political movements explode. In April, a U.S. woman heard about the tragedy in Nigeria where 300 young girls were kidnapped from their school. She wanted to fly to Nigeria, but with young children at home she had to devise a better and safer plan, so she turned to social media. She created a Facebook page that now has over 216,000 likes, and began tweeting #BringBackOurGirls, which was a tweet that originated in Nigeria and gained unbelievable traction in the US over the next few weeks. As politicians began taking notice, they started using their voice to share this important issue with their followers. That tweet has now been retweeted over 3.3 million times, by the likes of political powerhouses like our President, the First Lady and Hillary Clinton.

This issue may not have began with politicians, but they truly are the ones who helped it take shape and made it a movement that helped people realize its importance. When politicians use their social media accounts for the greater good of their communities, our country and our world, they become unstoppable, credible and relevant sources that are sure to gain the support of more fans than their Social-Media-less colleagues.


About Carol On the Run

Hello everyone! Welcome to Carol_ontherun. I am a fitness and health enthusiast striving for happiness in everyday life. I am a Graduate student at Southern New Hampshire University in the Sport Management department. I work as a Research Assistant for the department and for the School of Business Dean’s Office. I have a background in Nutrition and Wellness from the University of New Hampshire. I created this blog to cover some topics in the health industry that I find interesting, influential and potentially controversial. In a country with growing health concerns, it is important to understand that while there is a lot of great health and fitness information available, there is also a lot of misinformation. In this blog I will be covering topics related to fitness, health and wellness and how the media’s influence in our society affects how this information is distributed to consumers. Read on to find out more about social media and it’s influence, and my passion for the health and fitness industry. I promise to deliver factual information in what I hope to be an interesting and potentially humorous manner! "I enjoy running, and spend most of my time running around"
This entry was posted in #BringBackOurGirls, Future of Social Media, Marketing, politicians, Politicians in Social Media, social media. Bookmark the permalink.

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