From Hillary Clinton to Anthony Weiner… we have a very wide range of politicians who are getting the Social Media game right, to those who are using and abusing the system. Social Media is an effective and economical way for politicians to self-promote, connect with others and create a community of followers.
If politicians do social media well and they do it right, they are able to market themselves on many different platforms, which will increase their media exposure and make them available to a wider variety of people. The demographics of social media are changing; what was once thought to be a millennials world is quickly expanding to people of all ages. With more people than ever joining and using social media sites like Facebook, Twitter and Instagram; politicians would be doing themselves and their community followers a disservice to not utilize these sites.
Social media isn’t just a way to connect with friends; it has become an instant news distribution source and a place where political movements explode. In April, a U.S. woman heard about the tragedy in Nigeria where 300 young girls were kidnapped from their school. She wanted to fly to Nigeria, but with young children at home she had to devise a better and safer plan, so she turned to social media. She created a Facebook page that now has over 216,000 likes, and began tweeting #BringBackOurGirls, which was a tweet that originated in Nigeria and gained unbelievable traction in the US over the next few weeks. As politicians began taking notice, they started using their voice to share this important issue with their followers. That tweet has now been retweeted over 3.3 million times, by the likes of political powerhouses like our President, the First Lady and Hillary Clinton.
This issue may not have began with politicians, but they truly are the ones who helped it take shape and made it a movement that helped people realize its importance. When politicians use their social media accounts for the greater good of their communities, our country and our world, they become unstoppable, credible and relevant sources that are sure to gain the support of more fans than their Social-Media-less colleagues.