Health is a red-hot topic in America. In a country with a multitude of growing health concerns and media sources so focused on appearances, its no wonder the health and fitness industry is thriving.
There are many defining characteristics of health industry consumers, because people are motivated to be fit and stay healthy for different reasons. Some of the psychographics of the health and fitness target population are people who…
- Want to lose weight and get in better shape
- Want to feel good and look good
- Think it is important to take preventative action to stay active for as long as possible
- Have a positive attitude
- Are motivated to make & sustain fitness/health lifestyle changes
- Are looking for a healthy and inspiring community to be apart of
- Are generally up for a challenge & change
Influencers in the health and fitness industry target people of all ages who are looking to get healthy, make changes in their life, find their passion, stay motivated, try new food and fitness trends, and achieve lifelong health and happiness. There are many available media sources that health and fitness companies use in order to share their message and build their brand. Instagram, Twitter, Facebook, blogs, magazines, television shows and commercials are just some of the social media sites successful companies use to build brand awareness and share their message.
Many health and fitness companies, brands and spokespeople have developed a social media presence in an effort to stay current and relevant in today’s fast paced, media-rich society. Many of these large companies like @WomensHealthMag, @LUNABar, @NBSNewsHealth & @biggestlosernbc have found ways to interact with and involve their customers and not just sell them products. Through their smart use of customer involvement via social media, these companies have boosted their brand awareness and increased traffic on their sites. They have created a community that gets consumers excited about their brand, and this is every company’s marketing dream come true!